Link Sharing: March DAA Signatory Resources, relevant for Page Members

DAA Signatory Forum Resources, March 2025
Shared by Rochelle Ford

As stewards of corporate reputation, Page members are on the front lines of navigating risk, aligning brand with values, and communicating with clarity and credibility in an increasingly polarized environment.

The March Signatory Forum Resources equip CCOs with actionable intelligence and strategic tools to lead confidently through the shifting dynamics surrounding DEI. Here’s why they matter:

1. Legal Shifts Require Strategic Messaging

The regulatory landscape around DEI is evolving quickly, with new state and federal policies, legal challenges, and shareholder activism demanding nuanced, legally informed communications. From court rulings to federal contractor guidelines and global company bifurcations, communicators must now manage compliance and consistency across jurisdictions.

➡️ More from Page: See our research report, The Business Case on Climate and DEI: How Comms Matters for Each for guidance on leading with values even amid shifting legal and political headwinds.

2. Data-Backed Decision-Making Strengthens Internal Advocacy

CCOs can’t just advocate for DEI—they must justify it. Resources such as the Meltzer Center litigation tracker and recent polling on consumer and employee support for DEI provide critical benchmarks to make the case to boards and executive teams.

➡️ More from Page: Come learn and share your perspective at one of our events.

3. Employee and Executive Messaging Must Be Aligned

As external pressure mounts, internal trust becomes more vital. Templates and playbooks featured in the resource packet help communicators support employee well-being and prepare executives with clear, values-aligned messaging that can withstand scrutiny.

➡️ Practical Tip: Resources like “The DEI Resistance Playbook(💲)” by Janice Gassam Asare, Ph.D. could help DEI practitioners in our teams.

4. Corporate Case Studies Reveal Real-World Impact

Target’s experience continues to be a bellwether case. The sustained boycott, loss of consumer trust, and internal employee dissatisfaction highlight the reputational and financial risks of unclear or misaligned DEI strategy. Contrast that with Costco and Ben & Jerry’s, whose DEI consistency has become a brand asset.

➡️ Leadership Lens: Read our research report, Stakeholder Capitalism and ESG: A Guide for Communication Leaders, to learn more about broader ESG communications and trust-building frameworks.

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For CCOs, these resources are more than a digest—they’re a playbook for navigating an era in which values are tested daily, and reputation depends on clarity, courage, and consistency.

DAA Signatory Forum Resources, March 2025